Australian Macadamia Society - ‘You’ve got good taste’ campaign

Samsumo partnered with Australian Macadamias and Weber Shandwick to help bring the “You’ve Got Good Taste” campaign to life.

Our involvement spanned the full production process, from creative ideation and concept development through to directing, producing, filming and post-production.Shot across a single production day, we created two (this is the first) 30-second commercials along with a suite of cutdowns and supporting video assets for use across digital and social channels. The campaign balanced humour, character and product appeal, with Samsumo managing every stage of production from initial creative development through to final delivery.